B2B Lead Generation

At its core, demand generation has three steps:  Create demand for a product Generate leads that are very qualified  Pass them off to sales to become customers. But how companies navigate this process takes many shapes depending on target audiences and products being offered.

If you’re a small- to midsize-sized business (SMB) and in the business-to-business (B2B) space, you know how messy the digital revolution has been in marketing and sales. Not long ago, a sale needed some sort of human interaction -- even with the web. Now, from fact-finding to the brand-relationship building, your customers rely on the Internet to do it all. How can a small B2B-focused company get back into the discussion in this age of digital selling? Here’s a guide to help your SMB be found, seen and heard online. 1. The website: Your digital Asset. Most companies know they need to have a website but don’t recognize just how critical it is. Your website is your digital kingdom, a place where you can share your brand story, connect people directly to your company and make that all-important first impression. Make your online presence is up to par by having an engaging customer experience, top-notch branding, and easy navigation. 2. Social media: Connecting your ideas...

Technology has always had a transformative power when it comes to the way that businesses operate. In the late 1800s, the telephone came along and transformed business communication. In the early 1900s, the assembly line transformed the means of production. In the 1980s computers transformed everything about how a business runs. Today, big data and artificial intelligence (A.I.) are the new frontiers of tech and they are set to transform business as we know it, especially B2B sales. Right now, AI is enabling sales teams to collate and analyze vast amounts of data, provide real-time analysis of interactions and provide coaching, cut down on research and prospecting time, and streamline sales processes. Here’s a list of 8 AI tools that are transforming B2B sales. People.ai People.ai  is a platform designed to help sales leaders get the best out of their sales people and enable sales teams to operate at optimal effectiveness. It does this by giving sales leaders a full pict...